Prepared for Tolulope Racheal Gbeyide · Fashion by Ashani

Eight years of craft. Now, let's make Ashani impossible to scroll past.

A social media proposal by Socials With Goody: the strategy, the content and the first 30 days that take Ashani from a best-kept secret to the brand people ask about by name, then order from.

Prepared bySocials With Goody
Date1 October 2026
PlatformsInstagram · TikTok · WhatsApp
Valid until15 October 2026
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A note before we start
"You don't need more content. You need content with a map."

Dear Tolulope,

Thank you for your time on our call. Fashion by Ashani already has what most brands spend years chasing: a signature product, loyal clients who wear you from Lagos to the South of France, and a crowd at every exhibition you show up for.

What's missing is the online engine that lets people who haven't met you yet discover Ashani, trust it, and order with ease. You told us your last experience was content without strategy. This proposal starts the other way round: strategy first, then every post has a job.

Below you'll find how we see your brand today, who we'll speak to, what we'll create, how a follower becomes a buyer, and exactly what your first month with us looks like.

GoodnessFounder, Socials With Goody
01 What we heard

Your goals, in your words.

Everything in this proposal answers something you told us on the call.

"We want Ashani to be active and in the face of people."

Our answerA consistent presence: 12 designed posts a month, stories six days a week, and the same content working on TikTok too.

"The person before just created content. There was no strategy, no map."

Our answerA written strategy you approve before we shoot a single frame, and a monthly review of what worked.

"We need to hack the online side of sales."

Our answerA clear Instagram-to-WhatsApp order path, so interest turns into a conversation, and a conversation into an order.

"Batch the content, and show the factory. People should see the BTS."

Our answerOne planned shoot day at your atelier that produces the whole month's content, with the making-of at the centre.

"No website yet. For now, link WhatsApp."

Our answerWe send interested followers straight to your WhatsApp now, and build content that will feed the website when it launches.

"Let's start with one month. If we see change, we continue."

Our answerA 30-day plan with clear targets, and a performance review at the end so you can see the change for yourself.

02 Brand snapshot

A brand bigger offline than it looks online.

We reviewed @fashionbyashanionline post by post. The product and the people are strong. The online page doesn't yet show it.

2018
Crafting luxury womenswear for 8 years
377
Followers on the new page, rebuilt from zero since May 2026
~1
Post a week on average, mostly around events
0
Story highlights or order links for a new visitor
Brand snapshot · SWOT

Where Ashani stands today.

SStrengths

  • 8 years in business, a physical store in Ikeja GRA and repeat clients
  • A signature: heritage fabrics (Adire, batik, Asooke) made luxury, every print one of one
  • Named hero pieces with real stories: the Tolúlọ́pẹ́ Set, Amber Cape Dress, Kayla Set
  • Clients who travel and wear Ashani abroad: ready-made proof

WWeaknesses

  • Main account lost; the new page is starting small
  • No link in bio, no highlights, no prices or clear way to order
  • Mixed photo quality that doesn't match the luxury price point
  • Irregular posting and mixed messages ("quiet luxury" beside "plenty discounts")

OOpportunities

  • Own a clear space: heritage, made luxury
  • Move existing WhatsApp contacts, store and event buyers onto the page
  • Behind-the-scenes at the atelier: the content your competitors can't copy
  • Q4 is owambe, wedding and December travel season: people are ready to buy

TThreats

  • Many Lagos womenswear brands compete for the same eyes every day
  • Another account loss without backup access and security in place
  • An "AI-generated" label on the profile that can quietly erode trust
  • Missing the festive-season window while the page is still quiet
03 The brand goal

Make Ashani the name women think of when they want heritage fabric worn as luxury, then make ordering as easy as sending a message.

Objective 1

Be seen

Show up consistently in front of the right women on Instagram and TikTok, with content that stops the scroll.

We track: reach, views, new followers
Objective 2

Be loved

Build a community of Ashani Women who comment, share, tag friends and wear the brand proudly.

We track: engagement, saves, shares, replies
Objective 3

Be bought

Turn interest into WhatsApp conversations and orders, with a clear path from post to purchase.

We track: link clicks, DMs, order enquiries
04 Target audience

Meet the Ashani Woman.

From your clients, your events and the way people already wear Ashani, three women stand out. Every piece of content will be written for one of them.

Folake, the Ageless IconPersona 01

Folake, the Ageless Icon

45–60 · Lagos · Business owner or senior professional

Her life
Church, family milestones, owambe, graduations. She's always the best-dressed in the room and people ask where she got it.
She wants
Elegant, age-confident pieces that are comfortable, well finished and unlike anyone else's.
What stops her
Tailors who miss deadlines, styles that feel too young, not knowing the price before she asks.
Content that wins her
Real clients her age, finishing details up close, "fashion has no age limit" stories.
"I want to look expensive without trying too hard."
Adaeze, the Jet-Set WomanPersona 02

Adaeze, the Jet-Set Woman

35–50 · Lagos & Abuja · Travels 2–4 times a year

Her life
Holidays in Dubai, Zanzibar, Europe. Her Instagram matters to her, and resort wear is a real need.
She wants
Statement pieces that photograph beautifully and show her culture with style abroad.
What stops her
Not seeing how a piece moves and fits, uncertainty about delivery before her trip.
Content that wins her
"Mood board to destination" stories, reels of fabric in motion, "one piece, three ways".
"I want the outfit people ask about in every photo."
Titi, the Diaspora DaughterPersona 03

Titi, the Diaspora Daughter

30–50 · UK, US, Canada · Nigerian heritage

Her life
Weddings, cultural events and visits home in December. She misses Nigerian craftsmanship.
She wants
Authentic African luxury she can trust to arrive on time and fit well.
What stops her
Fear of being disappointed from afar: sizing, quality, shipping.
Content that wins her
Atelier BTS, measurement guides, reviews from abroad, clear worldwide shipping info.
"I want a piece of home that feels world-class."

Persona images are illustrative.

05 Positioning

Heritage,
made luxury.

Many brands sell Adire. Many brands say "luxury". Ashani is where the two meet: indigenous fabric, hand-finished to a couture standard, made for one woman at a time. That is the story we'll tell, every time.

One of oneNo two Ashani pieces are alike. Your print is yours alone.
Made by hand, made for youHand-beading, careful cutting, made to order and to measure.
Culture, worn with confidenceAdire, batik and Asooke styled for today's woman, at home or abroad.
Ageless by designFashion has no age limit. Ashani dresses women who stand apart.
06 Platform strategy

Each platform has one job.

The shop window

Instagram

Where she discovers Ashani, trusts it and decides to reach out.

  • 12 posts a month: 8 reels, 4 carousels or graphics
  • Stories Monday to Saturday: BTS, polls, client moments
  • Highlights that answer every buying question
  • Replies to comments and DMs handled daily
The discovery engine

TikTok

Reach women who don't know Ashani yet, at no extra production cost.

  • All 8 reels cross-posted, adapted with TikTok captions and sounds
  • Atelier BTS and transformations lead
  • Every video points back to WhatsApp to order
The order desk

WhatsApp

Where your team turns interest into orders.

  • One-tap link from bio with a ready-made message
  • Every post and highlight points interested buyers here
  • Your team handles pricing, sizing and orders as you do today
07 The customer journey

From first scroll to "I'll take it."

We don't post and hope. Every stage has content designed to move her to the next one.

1

Discover

She sees a reel on Explore or TikTok

Scroll-stopping hooks
2

Visit

She taps the profile to learn more

New bio + highlights
3

Trust

She sees real women, real craft, real reviews

Clients + BTS
4

Enquire

One tap opens WhatsApp

"I'd like to order…"
5

Order

Your team confirms price, size and delivery

Buyers arrive ready to order
6

Share

She wears it, posts it, tags Ashani

Features + reposts
08 Profile makeover

The first thing we'll fix.

Your profile is your storefront. Here is what a first-time visitor sees today, and what she'll see in week one with us.

Today

fashionbyashanionline ✓
shion by Asha
26posts
377followers
99following
Tolulope Racheal Gbeyide
Design & fashion · AI-generated profile
ASHANI
Luxury Womenswear . Timeless Elegance . Modern Femininity
Thoughtfully Crafted for the woman who stands apart
Nigeria | Worldwide Shipping
FollowingMessage+
No highlights

With SWG

fashionbyashanionline ✓
A
38posts
Growingfollowers
99following
Fashion by Ashani | Luxury Womenswear
Clothing (Brand)
Heritage fabrics, made luxury.
Adire · Asooke · Lace · Hand-beaded
One of one. Made to order since 2018
Ikeja GRA, Lagos · Ships worldwide
Tap below to order on WhatsApp
wa.me/234XXXXXXXXXX
FollowMessage
OHow to order
RReviews
CCollections
SSizes
AAbroad
FIX 01Brand name in the name fieldSo people searching "Fashion by Ashani" actually find you.
FIX 02Remove the "AI-generated" labelA handmade luxury brand should never look machine-made.
FIX 03A bio that sellsYour difference, your location and one clear next step.
FIX 04One-tap WhatsApp orderingA link with a pre-written message: "Hi Ashani, I'd like to order…"
FIX 05Highlights that answer questionsHow to order, reviews, collections, sizes & delivery, Ashani Abroad.
FIX 06A consistent, luxurious gridOne visual style, so the page looks like the price point.
09 Content strategy

Five pillars. Every post has a job.

Your monthly content is balanced across five themes, so the page builds awareness, community and sales at the same time.

30%

The Atelier

Behind the scenes at the factory: beading, cutting, dyeing, fittings. The craft nobody else can copy.

25%

The Ashani Woman

Client stories, milestones and "Ashani Abroad": real women wearing Ashani around the world.

20%

The Collection

Hero pieces in motion, fabric close-ups, "one piece, three ways" styling.

15%

The Founder

Tolulope on camera: the vision, the "why", the stories behind each piece.

10%

Proof & Order

Reviews, how to order, delivery timelines and festive-season order deadlines.

10 A taste of the content

Six ideas ready to shoot.

A preview of what your first shoot day at the atelier will produce.

Reel · Atelier

"How many hours go into one Tolúlọ́pẹ́ top?"

The hand-beading story. Close-ups of crystals going on one by one, ending on the finished set. Shows why Ashani costs what it costs.
Series · Ashani Abroad

"Mood board → Made by Ashani → South of France"

A recurring series. The client's brief, the making, the moment she wears it abroad. Your best-performing idea, made a format.
Reel · Atelier

"From plain white cloth to wearable art."

The Adire transformation. Fabric to finished piece in 20 seconds. Built for TikTok discovery.
Carousel · Collection

"One Kayla Set. Three ways to wear it."

Styling value. Church, dinner, vacation. Saves and shares, and it answers "is it worth it?"
Reel · Founder

"Why no two Ashani pieces are ever the same."

Tolulope speaks. The one-of-one promise, in her own voice. Builds trust faster than any caption.
Carousel · Proof

"Ordering from abroad? Here's exactly how it works."

Remove the fear. Measurements, timelines, shipping. Speaks straight to the diaspora buyer.
11 Your first 30 days

The month, mapped.

Week one is for preparation: strategy, content calendar and the shoot. Your 12 posts go live across weeks two to four, four a week, with stories Monday to Saturday. Posting days are a guide; we'll confirm them against your audience data.

MonTueWedThuFriSatSun
Week 1Kickoff callStrategyContent calendarShoot day at the atelierEditingProfile makeoverCalendar approval
Week 2ReelStoriesStoriesCarouselStoriesStoriesReelStoriesReelStories
Week 3ReelStoriesStoriesCarouselStoriesStoriesReelStoriesReelStories
Week 4ReelStoriesStoriesCarouselStoriesStoriesCarouselStoriesReelStories
Day 29Performance reviewMonth 2 plan
Reel (8), also on TikTokCarousel / graphic (4)Stories (Mon–Sat) + community managementMilestone
12 How we work

A system, not guesswork.

Discover

Kickoff call, brand details, prices, access

Strategise

Monthly plan and content calendar

Approve

You sign off before anything is shot

Batch shoot

One day at the atelier, a month of content

Create

Our editors and designer finish every piece

Post & engage

Scheduled, published, conversations answered

Review

Monthly report: what worked, what's next

The difference

Content creator vs. content strategy.

Content without a map

  • Posts when there's something to post
  • Pretty pictures, no clear goal
  • No plan for how viewers become buyers
  • No way to know what's working
  • You chase the content every week

Content with a map

  • A calendar planned a month ahead
  • Every post tied to awareness, community or sales
  • A clear path from reel to WhatsApp order
  • Monthly numbers and insights you can see
  • One shoot day. We handle the rest.
13 What success looks like

Month one, measured.

Targets we'll confirm together at kickoff, once we see your full account insights. You'll get the real numbers in your month-end review.

Posting consistency
100%
12 posts + stories Mon–Sat, on schedule

No more quiet weeks between events.

Profile readiness
Week 1
New bio, 5 highlights, WhatsApp link live

Every visitor knows how to order.

Followers (from 377)
Growth
Target agreed at kickoff

Boosted by inviting your WhatsApp and store clients.

Reach & views
Tracked
Instagram + TikTok combined

Baseline set in week 1, growth reported monthly.

WhatsApp link taps
Tracked
Buyers sent from social to your WhatsApp

So you can see content driving sales conversations.

Community
Daily
Comments and DMs answered

No lead left on "seen".

14 Your investment

One package. Everything handled.

Social Media Management
₦350,000
per month · Instagram + TikTok
  • Monthly content strategy and calendar
  • 12 posts a month: 8 videos + 4 graphics or carousels
  • Stories Monday to Saturday
  • One shoot day a month, including atelier BTS
  • Community management: comments and DMs
  • Cross-posting to TikTok
  • Posting and scheduling
  • Monthly performance review
  • Included in month one: the full profile makeover (bio, highlights, WhatsApp order link)

How it works

  • Start with one month; continue month to month once you see results
  • Payment is made in full before the month begins
  • Content calendar shared for your approval before the shoot
  • Month-end performance review with next month's recommendations

What we'll need from you

  • Access to your Instagram and TikTok accounts
  • Your price list, sizes, lead times and delivery details
  • Access to the atelier on shoot day, with pieces ready
  • Feedback on content within 48 hours

Not included

  • Paid ad budget (we can advise when you're ready)
  • Website design and build
15 Why Socials With Goody

We build brands people buy from.

878K

Views on one of the videos we produced for Fruit Crush, a client whose Instagram and TikTok we manage.

Strategy

Led by a founder with years as a social media manager, copywriter and community manager across brands and agencies.

One team

Strategist, account manager, video editors and a graphic designer: everything under one roof, one point of contact.

16 Next steps

Four steps to go live.

Ready when you are

Let's make the world meet Ashani.

Q4 is the busiest season for occasion wear. Starting now means your page is ready before December.

Accept the proposal Book a quick call

This proposal is valid until 15 October 2026.